Why we're building this

Rory Swimm had a gift for gathering people. He followed his own beat, and somehow that made room for everyone else to follow theirs. If you were on the edge of a room, Rory found you and pulled you in.

When we lost him, we could have built a plaque. Instead we built a movement — one made for Rory, by the people who lived it, and aimed straight at the kids who come next.

What a movement actually looks like

It looks like concrete. It looks like a film in a school assembly. It looks like a camp where a fourteen-year-old learns that their voice is worth using. Three builds, one goal: teach love, acceptance and empathy early enough that it sticks.

• ✦A permanent skate park — a home for the community, with Rory in the heart of it.
• ✦A documentary made to travel into classrooms.
• ✦RBF Camps and scholarships so cost is never the reason a kid can't come.

Less hate. More love. That's the whole thing. Everything we build has to pass that test.

— The Founders

Every dollar goes to the Reckless Beauty Foundation. If you knew Rory, you already know why. If you didn't, come build it with us anyway — that's exactly what he would have done.